Local advice with a national network.
Wealthpoint is New Zealand's cooperative of independent financial advisers, connecting clients to local advice while carrying the network's story to advisory businesses considering joining.
Wealthpoint is a cooperative of more than fifty advisory businesses, one hundred and sixty advisers and seventy offices across New Zealand, providing independent advice on lending, insurance, investments and KiwiSaver.
The new site had to speak to two very different audiences at once: clients searching for advice they can trust close to home, and advisory businesses weighing up what it means to join a national cooperative. It also had to surface the network itself: the offices, the people, the standards, without feeling corporate or remote.
Working alongside Chemistry, we shaped the architecture, the content model and the interactive network map that sits at the centre of the experience.
Clients across New Zealand looking for trusted financial advice close to home, and advisory businesses considering joining the national network.
Trust, built in the small moments
Financial advice lives or dies on trust, and trust gets built long before anyone fills in a form. Every transition, every hover, every moment the map pans to a nearby office is a chance to earn it or lose it.
We tuned the motion to feel considered rather than decorative: reveals that land at reading pace, a network map that clusters offices into quiet groupings and opens them on demand, an adviser detail handoff that keeps the reader grounded instead of teleporting them elsewhere.
Behind the scenes, the Wealthpoint team has a library of flexible content blocks, from hero and testimonials to guiding principles, steps to join and the map itself, giving pages variety without ever drifting from one coherent voice.
Local in feel. National in standards. Meeting the standards expected of a regulated adviser network.
