Immersive learning for real-world road safety.
An interactive learning experience helping NSW road users explore real-world scenarios and understand the consequences behind everyday decisions.
Transport for NSW launched the Road Safety Learning Lab to help people better understand the real risks they face on the road every day. Through interactive scenarios covering speed, pedestrians, heavy vehicles and changing conditions, the platform invites users to explore how small decisions can have serious consequences. The experience needed to feel immersive and emotionally resonant, while remaining accessible, reliable and trusted as a high-profile public platform used across a wide range of devices.
All NSW road users, from commuters and families to professional drivers operating heavy vehicles.
Emotional impact with experience integrity
The Learning Lab was built around real crash scenarios, moments that carry emotional weight and require careful handling. Working alongside Junior Major’s creative team, we engineered the interactive behaviours that power the high-fidelity 3D concepts into a smooth performance, responsive layouts and dependable deployment across devices. The result had to feel immersive and human, yet technically invisible in its execution.
Human in experience. Rigorous in execution. Meeting the standards expected of a public service.
